Blog

Only when you can step away from your normal day, can you ever really take a good, long look at how you are doing things.  And in this time, it has become abundantly clear that the process, the ordeal, the buyers put themselves through- or that they tolerate- is broken.  This is part of my three-partRead more

Virtual Tours What Are They.  How in the Hell did we get here?  Customers have gotten very used to seeing property in person, and fumbling through the ramshackle experience of buying property here without thinking much about it.  THAT TIME IS OVER.  Touring properties in person will, in my view, take a backseat, or atRead more

I’ve been a real estate agent since 2003.  17+ years later, especially in this moment, I can look back and put my History Major hat on.  Let’s look quickly at what am calling Brokerage 1.0, Brokerage 2.0, and now, what seems obviously to be Brokerage 3.0. Brokerage 1.0 When I started in residential real estateRead more

Please take a look at our video which explains everything in a nutshell. Our aim, every day, whether today or tomorrow, is to provide a clear and compelling vision of your next home. We are reopening the Real Estate market in June and want to give you some clarity about our plans. We are already seeingRead more

We will all read a host of predictions for how the home of the future will look different.  The pandemic may change behavior.  But given that in New York City, you live in 100-year-old homes, and in London they live in 400-year-old homes, and in Jerusalem they live in 1000-year-old homes- I venture to guessRead more

There are many things that one may choose to focus on that are less than positive.  Just open the paper and randomly point at any article.  To be sure, we chose to take the other route, which is to focus on what we could do that would best serve our clients and our community.  RealizingRead more

We have never had this much time to work on our business. I am so grateful for you, and all of the ideas that have been pouring forth during this time. If you are not in new york city, i want to say thank you for all of your emails, and outreach to see howRead more

We New Yorkers like to think that we’re the best, and that NYC is at the center of everything in the world.  Right now, we certainly are at the center of a challenging time that the United States face.  Plenty has already been said about the troubles we’re confronted with, and what could lie ahead.Read more

I loved this message, and what jumped out to me what the communication has been from our CEO, Bess Freedman. “I’m getting everyone through this.” We are some of the best agents in New York City, but when no one is doing business, it is clearly going to impact everyone.  It struck me as aRead more

Working with buyers is about 50-55% of our business as a real estate team.  We love it.  Truly, helping buyers find what is next for them in their lives is the lifeblood of what I do.  It drives me.  I take great pleasure from helping buyers, seeing them and their lives unfold in the placeRead more