“You keep using that word. I do not think that means what you think it means.”
What exactly does “river view” mean? What does “central air conditioning” mean?
How can you build trust when words aren’t always used properly in the real estate market? How does misleading marketing erode the brokerage community and its ability to attract buyers?
We have some fun in my podcast this week talking about misused marketing terms. Here, my fellow co-worker at the Harris Residential Team, Jonathan, “Yoni” Goldstein and I talk about, and discuss solutions to misused language in real estate marketing. Yoni and I get a bit, “nerdy” if you will – and we dive deeply into the intersection between language and finding “home”.
Growing up in Westchester County, Jonathan is no stranger to New York City – and his personal and career expertise shines in our conversation today. Jonathan joined The Harris Residential Team after a successful 10-year career working for L+M Development Partners. Jonathan played a key role in the pre-development, construction, preservation, and development of over 6,000 residential units across New York City. He has lived in many Manhattan neighborhoods over the past decade, and currently resides in Murray Hill.