Delicious April Eye Candy – New Development Wrap-Up


100 Barclay Street – Ralph Walker Tower
For those who read this regularly, you may recall my going gaga over Walker Tower when it was on the market.

Two buildings, also designed by Ralph Walker, have come to market since, each featuring a combination of marvelous detail and Art Deco majesty that was apparently reserved for all but a few commercial buildings.

Generally speaking, lobbies in many prewar

cooperative buildings most highly thought of today – largely on the Upper East Side and Upper West Side – actually have very reserved lobbies, in contract to lobbies within buildings like the Empire State Building or those around Rockefeller Center. And, the more ornate the lobby, the less great the apartments were.

They were sort of inversely proportional.

100 Barclay Lobby.


However, in the case of commercial buildings, there are abundant examples of lobbies that are incredibly inspiring, and what are people expecting in the offices themselves but relatively mundane spaces, anyway?
I can think of a variety of buildings where this is true.

Madison Avenue is lousy with stunning lobbies.
However, it’s a level of detail that these Ralph Walker buildings reached that seems to elevate these recent projects: Walker Tower (sold out), Stella Tower, and now 100 Barclay (aka 140 West Street).
At the time when 22 stories of 140 West Street had sold to the developer, it seemed like a bit of a gamble – or more to the point, it was unclear how the condo would be executed on.

The location is one block north of the Freedom Tower, and the attention that the Fulton Center is getting now was just not there yet.
Fast forward a year or so – and Magnum has created absolutely stunning apartments, 2 blocks from the biggest transportation hub in New York, steps from a massive shopping mecca, and part of Tribeca.

It’s really is a Tribeca Trifecta.

I expect this project to “crush it,” a super successful home run.
Without a true model apartment, it is a little bit hard to determine how the finishes

really will hold up compared to what JDS delivered inside of his two Walker buildings, Walker Tower and Stella Tower.

I won’t assume anything for now, and will report back once we can walk through a model.

Despite its height, 100 Barclay is not a view building, per se, which sets it apart from its siblings.

Really, it’s about large floorplans and great layouts.

If a lobby can be curb appeal for an owner or buyer, that feeling in this lobby is that you are elevated well above city living into something monumental.

12 East 13th Street
http://12e13.com/
This building’s listings had come online, then were taken off until they could deliver a model unit.

When you’re marketing nearly 5000 square feet on one level, an incredibly rare product in the center of the Village, waiting to show people the goods makes a whole lots of sense.

This former parking garage has much to offer.

12 East 13th Street in the Heart of the Village


A mix of the original metal structure, massive new windows, a 65′ living/dining room with spaces delineated by enormous industrial steel and glass French doors.

Four bedrooms across the back, Tribeca-meet-Village, in essence.
The monthly charges are high because this is only 9 units with a full service amenity package, but at the prices where they are, asking $2500 per square foot, this development ends up being an obvious competitor to a nearby property

66

E 11th (Delos) asking $5000 per square foot, or other resales units nearby asking $2000 per square foot.
It’s an interesting decision for a developer: when and how to go to market during construction.

With spaces this large, buyers do want to understand what they are purchasing

more deeply than they can

from a floorplan.

It goes without saying that $12mm buyers don’t grow on trees, but they are in more abundance than $25mm-$40mm buyers.
In all, these massive spaces, real homes in the city, in essence, are in more and more demand.

12 East 13th offers something a bit more special than much of what’s on offer at the moment.

12 East 13th Street 65′ living room


_____
 
50 Clinton Street
50 Clinton Street is the type of project that plugs right into the zeitgeist.

The best way to describe the interiors as designed by Paris Forino

is that

they seemed to be completely inspired by Jonathan Adler.

Lots of brass, lots of mid century touches, a playfulness and haute design that has been missing from the Lower East Side.

In the past, I’ve described that all the contemporary-designed buildings like Blue, (the one

I saw 3-4 months ago), all seemed to be located on the LES.

Now, much of what has been

being built – red brick and mullioned windows – has made its way to that neighborhood now as well.

I don’t think it’s a slight to call this building, from a design standpoint, a Tamarkin-clone.

If buyers want to live in old factories, then build new-old factories!

50 Clinton – meant to look a lot more than just an old factory


What can I say?

The price point seems to be really perfect for these buyers – smaller units, 1-bedrooms under $1mm.

Small but very cool penthouses with terraces, 37 units with a doorman – a boutique.

It will be a homerun.

The views aren’t even bed, as it abuts a school playground.

The only knock is that the location

is close

only

to the F train,

2 blocks away.

Pretty amazing, actually!

50 Clinton Street bath


___
I’ll send with a few words on 220 Central Park South – all I can say is that they are

in a “friends and family” part of the sales process right now, and I walked through the sales gallery – and OH MY OH MY.

The views, the layouts, the finishes.

All stunning and impressive, and I’ll riff on it a bit more next month once the images are out in public.

If you are interested in learning more, email or call me, please.
-Scott sharris@bhsusa.com

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