HRT Update
New Development Round-Up April
Very few units have hit the Spring market. 422 west 20th is one of them. Nearly everything was
READ MORE- April 16, 2012Mortgage Rates vs Rentals
Whether I'm speaking to a $3mm buyer, or a $500k buyer, some of the conversation is the same- mortga
READ MORE- April 15, 2012Is the Rent Too Darn High?
The question that many people will ask each other is "How's business?" Certainly anyone I speak to
READ MORE- April 15, 2012NYC Employment Numbers Worth Reading
From an Email from the Real Estate Board of New York:Private sector employment in New York City
READ MORE- April 11, 2012Mortgages: C-Span or the CW?
I'm getting differing views on where mortages will be over the new few months. The Fed laid out th
READ MORE- March 16, 2012
Monthly Archives: February 2012
After A Decade, What Still Wows Me
The bread and butter of a real estate business is having properties to sell. Thank goodness for the ownership of Vanderbilt Appraisal Company, who give me and my team accurate information about the number of listings in Manhattan and help me understand trends and forecasts. Their recent report showed that the sales volume actually dipped slightly in the 4th quarter of 2011, which was part of most of the quarterly reports issued by my firm, and others. The report also showed that irrespective of price, the speed of absorption slowed by about 5-7% in the 4th quarter. I consult with them to ensure best pricing strategies for my clients. Regularly- and Michael Vargas, one of the owners, won’t hesitate to call me from the road to give advice. This service is invaluable

When It’s Time to Sell
Consistent sales over a decade have proven Scott’s tailored campaign system. A constant finger on the market pulse wins Harris Residential Real Estate campaigns steady international press and a business based purely on referrals. (more…)
Brown Harris Stevens 2011 Wrap-Up
Brown Harris Stevens is the exclusive New York City affiliate of Christie’s International Real Estate, which means that we hold our Annual Meeting at 20 Rockefeller Center, where the large auctions are held. The relationship means worldwide coverage and relationships with the best in class brokers everywhere around the globe.
It also means we get some insight into the art markets, what is selling, what isn’t, and where things are in relation to their sales in recent years.
Recently, Brown Harris Stevens held its 2012 meeting, wrapping up the achievements of 2011. I wrote about this last year, with much fascination about what an amazing company I work for.
With only 336 brokers, BHS dominated the high end of the market. My fellow brokers and I sold 26% of all Condominiums priced $7mm or higher. 33% of all cooperatives above $7mm, and 20% of all townhouses over $7mm. This is up year over year from 2010. Over $20mm, these percentages jump to 31% (condos), 40% (coops, up from 38% in 2010), and 30% (townhouses), respectively.
The firm’s brokers sold 1617 properties (down from 1736 in 2010). And like 2010, 37% of those sales were done between 2 BHS brokers. The total sales volume was up 22% from 2009 as well, though down a touch (3.5%) company-wide from 2010.
The average sale price per broker in Manhattan was $2.246mm, and average value of properties sold per broker was $8.524mm. What amazes me most is that we comprise fewer than 2% of all Manhattan and Brooklyn licensees.
Now, overall, the 2011 year was not the best in BHS’s history, as 2010 was. However, my office, the Upper West Side location on 64th and Broadway, did have its best year ever. Up 2% from 2010.
In total, really an impressive year for my firm. I’m very proud of the work that I do for my clients, and still thrilled to work at such a marvelous place.
-Scott
Interesting Perspective on Foreign Buyers
Michael Stoler does some great primary research into multi-family, hotels, commercial property trades- which informs my business but isn’t my primary focus. The overlap in this week’s email was interesting. If you care to read below, he goes into detail about the rental buildings different REIT (real estate investment trusts) are purchasing. But what I’m seeing on a ground level is that individual purchasers are picking up performing rentals, earning 3-4% returns. Worth a read below, too:
This is what he had to say:
___________________________________________
Everyone wants to own residential apartments in New York City, especially Real Estate Investment Trusts
In the world of real estate and business, some people “put their money where their mouth is”. It looks like the president and ceo of UDR, owner and manager of more than 62,000 apartment units is doing exactly what he is saying.
In November at REITWorld 2011: NAREIT’s Annual Convention in Dallas, Tom Toomey, president and CEO of UDR, Inc, was quite confident about the short term and long term fundamentals in the apartment sector, noting that 2011 has been a great year. The company had done more than $4 billion in transactions and had spent $ 1 billion in the New York market alone.
As reported in REIT.com, Mr. Toomey discussed the company’s plan in the New York market and said that the recent transaction represented two different strategies. The first are undermanaged properties with a potential upside for redevelopment and he said the other is an investment in the financial district next to the rebuilt world trade center area. He said, “All of that office space that you find down there is being occupied and when you look at the submarket what you find is there’s very little housing, so we decided to make a significant investment, a little over $600 million, in buying two building right down in the financial district.”
He was bullish on the market noting that “We are coming off a generation low, but even as the supply doubles it will not keep up with the demand side of that equation. The demand between now and 2015 and 2016 looks like there are about 4 to 5 million rents on top of the 40 million. We can’t meet that demand so I’m not worried about overbuilding at this point.”
Earlier this month, UDR as a partner in a new formed real estate joint venture with MetLife, wherein each party owns a 50 percent spent $1.3 billion in the purchase of 12 operating communities containing 2,528 apartment homes. A total of 710 apartment units are located in Columbus Square, a recently development, high rise apartment building located on the Upper West Side of Manhattan. The joint venture paid $630 million or $877,324 per unit for the residential portion of the buildings.
The sale by the partnership of Stellar Management and the Chetrit Group of the five tower complex, located on Amsterdam and Columbus Avenue did not include about 400,000 square feet of retail and 392 parking spaces.
It was just last month that Harry Alcook, SVP, at UDR, said, “If you were to say $1.5 billion to $1.8 billion in New York City is a reasonable target over the next couple of years that is probably the right kind of number.”
The purchase of the apartments in Columbus Square represents a significantly higher price than they paid earlier in the year when they acquired the 493 unit rental building 10 Hanover Square. The REIT paid $260.8 million to the Witkoff Group, for the property which included 41,650 square feet of retail space. The company estimated that the purchase price excluding retail, at $484,000 per apartment.
Over the past few years, the major owners of residential rental multi family apartments in New York City include REITs and organizations which include UDR, Equity Residential and Archstone. In December, Archstone acquired the 209 unit apartment property at 377 East 33rd Street on First Avenue, across from the NYU Langone Medical Center. The company paid $131 million or $626,794 per unit.
In the third quarter of 2011, UDR acquired three apartment properties, containing 1,423 units for $911 million in Manhattan. One of the properties is Rivergate, a 706 unit apartment community, one block away from 377 East 33rd Street. The company paid $443.4 million, or $628,045 per unit for the 35 story, apartment building which included 24,315 square feet of retail and commercial space an a 125 space parking garage.
The REIT also purchased the 210 unit, 21 Chelsea, for $138.9 million or $661,428 per unit. The purchase of the 14 story building included 1,600 square feet of retail and a 152 space parking garage.
The third acquisition was 95 Wall Street, a 507 unit, in the financial district one block east of its building at 10 Hanover Square. The REIT paid $328.9 million, or $648,717 per unit. Once again this purchase included the purchase of 7,526 square feet of retail space and a 97 space parking garage.
At the end of last year, Equity Residential purchased the 113 unit residential rental building at 175 Kent Avenue in the hip Williamsburg section of Brooklyn for approximately $76 million or $672,566 per unit.
I may not have a crystal ball, nevertheless, it looks like the REITs, local and international investors from around the world have a couple of things in common. They all have a desire to own real estate in New York City, especially residential rental properties. It seems that paying a price of nearly $1 million for a residential unit an increase of nearly double the price paid over twelve months is not having an affect on the investment sales market. With interest rates at record lows, coupled with the availability of financing from Wall Street, Insurance companies, Fannie Mae & Freddie Mac, and commercial and savings banks, the outlook is very bright for this asset class.
____________________________________________
My Experience at One 57 (157 West 57th Street)
Here are a number properties which I’ll be very excited to report on in coming months:
150 e 72nd
737 park
The Drake hotel site
400 Park Avenue (new Toll Brothers site)
150 Charles
71 Charles
79th and 3rd
18 gram park later 2012
However, my new development monthly update will be one building in February, as I have plenty to share with you. I have been trying to get access to Extell’s new project, One 57, for about 6 weeks. The sales office opened to little fanfare, and imagine my surprise to hear today that One 57 is already well over 30% sold out already. There are only two (2) two-bedrooms remaining in the building, as above the 56th floor, there are only 1-2 units per floor. A total of 90 units in the building- which means that 30 units are in contract. I am flabbergasted. The full floor units, such as the 84th floor, have over 6000sf and are asking $57,000,000. So nearly $10,000 per square foot.
I’ll spend some of my main monthly post speaking about this more in depth- but what still bowls me over are views. Drop dead gorgeous views of Central Park. They never get old. And this building has the most stunning views of the park- nearly dead center looking North.
I will remind you that I spent more than a year working on One Madison Park, which shares much in common with One 57. I frankly think that this will end up being one of the most successful developments in the history of New York City. There are multiple $60mm units in contract, with many units in contract being combined- all with interior by Thomas Juul-Hansen, who designed all the interiors for Jean Georges’ restaurants- and the One Madison Park interiors, in conjunction with Christian Portzamparc. Smallbone kitchens, with exquisite marble, or lacquer cabinets- with beautiful walnut interiors in the kitchen drawers and cabinets. Creative stools that are seamless and built into the kitchen island, everything venting to the outside (along with washer/dryers). Powder rooms of green onyx, rare stone materials- there is something of the timeless in every design, along with something of the modern. They really carved out a rare balance.
Now the sales office won’t admit it- and I’m not sure of this myself- but Extell owns a site to the West of this building, which likely will become another similar tower- will it be 1000 feet in the air? Unsure. But those purchasing here should assume their Western view will be obstructed for 20 of the 360 degrees. It’s a tiny nuisance. A blip in an otherwise insanely amazing view.
My main question is whether it would be worth buying the Penthouse triplex downtown at One Madison Park for $30-40mm as a long term investment, or buying a mid-building unit, of similar height- for $50-60mm. Is the Park Hyatt level of concierge and amenity a better deal living on 57th than living in a 65-unit building on 23rd and madison?
My sense is that this has much more international appeal- though the views will be similarly spectacular- and I have seen them- it’s just wow beyond wow.
The sales office shows a 3-minute video of Portzamparc’s inspiration, of a cloud turning into a waterfall – that alone created a perfect mood for a buyer- the sales office says their conversion rate is extraordinarily high, that many new yorkers are purchasing there- and I believe that have put together a dream team to make this a massive success.
Now, all you need is the time to see it and a $8mm for the lowest priced two-bedroom (somewhere around the 40th floor). She called it the gem in the nicest neighborhood. How cute.
“So You’re Priced Out” Comments
In case you missed it, the New York Times did a piece called “So You’re Priced Out. Now What?”
They showed areas in which prices have stayed strong, or gone up signficantly in recent years, and offered suggestions of areas which might be more afforable. The premise of the article is that there is an analogue to each area.

Side-by-Side Neighborhood Comparisons





